Online exposure is a crucial aspect to any businesses strategy, however the digital environment is in a constant state of change so it’s essential to stay on top of these changes to make sure that your online exposure is optimised. Google releases between 500 and 600 updates yearly, with many of them simply adjusting their secretive search ranking algorithm. With Google being such an influential force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for businesses to increase their website traffic, customer engagement, and ultimately their profits.
User behaviour is transforming rapidly with new technology, so Google must track these changes and update their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must remain on top of the changing trends in SEO. As a matter of fact, using old SEO tactics can result in penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to bear in mind for your website in 2018.
Plenty of users are now choosing to utilise voice searches instead of traditional keyboard searches, so this will obviously be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current surge in voice searches continues at the same rate, approximately 50% of all online searches will be performed via speech by the year 2020!
What this implies for websites is that they should start combining more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been an invaluable tool for SEO, and this will still be a focal component in determining SERP listings in 2018. Creating valuable links to credible websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is an ideal strategy.
Despite this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very useful in the near future.
Since 2015, online searches with mobile devices has surpassed that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!
Accelerated Mobile Pages
Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. In fact, Google has formed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Whilst more traditional SEO techniques like link building will still be productive in 2018, there are other manifesting trends that Google is focussing on in the future which may substantially change the practice of SEO. It’s clear that SEO is already shifting to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to acquire targeted customers from higher SERP listings.
If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, get in contact with Internet Marketing Experts Newcastle on 1300 595 013, or visit their website for additional details: https://internetmarketingexpertsnewcastle.com.au