The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Newcastle is still significantly about keywords, but there really is one issue that some agencies face when they try to optimise for particular Keywords.

A Pay Per Click or AdWords campaign will really help you discover which keywords operate well in your niche and boost your Website SEO Strategy. I always remember I think I devoted about a year obsessing about one certain keyword that, no matter what I did, I could not get on the very first page of Google. The cause was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site ahead of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Newcastle, it would be excellent if for anyone that searches for ‘Yamaha’ in Newcastle your site will show up but it most likely won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world popular brand name and for Google to put anything other than at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I found out that I could reign over all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites increased massively. So take it from me, living life in the long tail is really rewarding. Bear in mind – Your Website SEO Strategy is about making money, not where you turn up in a Google search.

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